Confession: I love everything Apple. I have, or have had, one (or more) of most of the things Apple has ever made (except Mac Pro). Also, I am an early tech adopter, I like data, and I can afford the $350-$500 it will cost.
Am I not the the target audience, the perfect candidate, for an Apple Watch?
Here are five reasons I WON'T be buying an Apple watch just yet!
1. Waterproofness (or lack thereof).
Seriously? I went looking for the waterproof version. No? OK, surely the "Apple Watch Sports" is waterproof to 10m or 50m. What? A sports watch that is NOT waterproof? Here is the Apple wording: "Apple Watch is splash and water resistant but not waterproof. You can, for example, wear and use Apple Watch during exercise, in the rain and while washing your hands, but submerging Apple Watch is not recommended." Hmmm ... so you are going to go to the beach for the day, but you have to leave your sports watch in the car or under a towel? There may be an opportunity for LifeProof here!
2. I dont *need* it.
(he says, having just taken delivery of a ActionDrone AD1 ). OK sure, that hasn't stopped me before, but I already have something much more functional -- My iPhone. In fact, everyone in the target audience already has a iPhone because you are going to need one to connect to the Apple Watch. My iPhone has replaced my Tag Heuer watch as my timepiece because my iPhone tells the time AND has Twitter, Instagram, Email, Hubspot, Trello, ToDoist, and 1000's of other apps. Oh, and my iPhone measures my sleep, my heartrate, AND tells me everyday that I have not walked far enough (thanks for that Breeze!)
Here is the only caveat: This is new technology, so maybe in the near future, there will be a killer app for the Apple Watch. Sending my heartbeat to someone is not a killer app. Mobile payments - maybe.
3. Status Symbol?
For me, an Apple Watch is not going to be a a status symbol. Maybe for my kids, to have an Apple Watch and show it off to their friends at school it could be, but not me. Like i said, I have a nice Tag Heuer that i stopped wearing a few years ago now because it added little value once i started looking at my phone regularly. Really, if I wanted a status symbol / style statement / fashion icon, I would get a vintage Rolex.
4. Battery life?
Apple says: "All-day battery life is based on 18 hours with the following use: 90 time checks, 90 notifications, 45 minutes of app use, and a 30-minute workout with music playing... " etc etc.
I say: "Up to 18 hours? Are you kidding? Sometimes when i fly to Melbourne for the day, i start at 4am and get home at 10pm. That is 18 hours. So am i to take a spare charger?"
To be fair, the Apple Watch automatically switches into Power Reserve mode if it s running low, so you can continue to see the time for up to 72 hours (with up to four time checks of four seconds each, per hour.)
Also, the '18 hours' is an issue, if you are one of the many companies that make the apps that measures your sleep patterns. That is when it will be beside your bed charging!
5. Fashion accessory?
Yes, it does look nice in the uber-photoshopped, perfectly lit, pure white background on the Apple pages. That imagery never translates to real life. Here is an example: Even if I did run, I would not do so as effortlessly and legantly as Christy Turlington. I think we will stop there. Sharing imagery of me running is not going to be wise.
So, I really thought I was going to want an Apple Watch, but i don't, yet.
I am the only one? What do you think of the Apple Watch? Will you be buying one? Share your thoughts below!